The classic Louis Vuitton scarf gets a street style update as the iconic, luxury label invites three upcoming street artists to create an exclusive design.
For a luxury label of such caliber, Louis Vuitton have long had a fresh and exciting approach to brand collaborations. Following on from numerous successful partnerships, which has seen the French luxury label team up with Japanese artists Yayoi Kusama and Takashi Murakami, the latest approach to collaboration supports upcoming street artists from around the globe.
Louis Vuitton has invited three ‘one to watch’ street artists to exclusively design their take on the brand’s iconic giant square silk scarves. One of those being London based street artist, Eine.
Eine, AKA Ben Eine, is best known for his neon light inspired, colour popping alphabet lettering, which has become a permanent fixture on many a Brick Lane and Broadway Market shop shutter.
Although akin to the likes of Banksy and Gorillaz creator, Jamie Hewlett; Eine remained relatively unknown outside of the street art world. That was until in 2010, David Cameron chose his Twenty First Century City artwork as an unusual gift for US President Barack Obama. Eine soon become the British artist everyone wanted to work with.
Eine’s graffiti roots have now made their way on to one of the fashion industry’s most coveted luxury accessories – the Louis Vuitton giant silk scarf, measuring in at an impressive 136cm x 136cm.
Travel was the inspiration for Eine’s design, using his signature typography to spell out the words ‘Great Adventures’ across the scarf. Written in his emblematic bold bright letters, the design fuses the youth and pop influences of Eine with LV’s timeless style.
The other artists invited to design a limited edition LV scarf are Indonesian street artist Eko Nugroho, and Franco-Tunisien el Seed. Each scarf showcases the artists’ unique charm with individual designs. Franco-Tunisien el Seed explores the chic simplicity of monochrome, whilst Eko Nugroho draws on vibrant, geometric pattern.
At £465 a pop, they’re not the most pocket-friendly accessory update, but you could be investing in a piece of luxury fashion and art both at the same time.
The Eine, Eko Nugroho and Franco-Tunisien el Seed for Louis Vuitton scarves are available worldwide in Louis Vuitton stores, concessions and online, priced at £465 each.
Get the Look of Louis Vuitton’s 60s inspired Spring Summer 13 show here.