Matches’ own womenswear label Freda launch their AW12 collection of paired down pieces, classic separates and wardrobe essentials.
Luxury fashion boutique Matches is known for the high-end labels they stock from Alexander McQueen to DVF. But the brand also have their own collection under the pseudonym Freda, bringing the Matches customer a capsule wardrobe of luxe separates and chic wardrobe staples.
The AW12 collection has begun to hit Matches stores and the online boutique already, where the collection is exclusively stocked. Focusing on five key essentials and wardrobe must-haves, the range combines luxury fabrics with a chic aesthetic in a bold colour palette of navy, cobalt, magenta and charcoal.
Although the Freda collection steers clear of trends, their pieces offer the perfect base to some of AW12’s hottest looks.
Trousers are expected to take the reign from skirts and dresses this season, so embrace your inner tomboy with Freda’s mannish tweed pants. In heavy, heritage inspired, charcoal wool these trousers are perfect for achieving an Annie Hall-esque look. Just add masculine brogues and a classic white shirt.
The collection is also home to an array of bold knits, from luxe cashmere tees to chunky cardigans. Whether you pair them with jeans and Converse or work them into your workwear wardrobe, they’re sure to see you from summer into the cooler months perfectly.
Dresses make the cut too and are among some of the most flattering we’ve seen. Oversized tunics in luxurious silk and opulent jewel tones mean you can still look glamorous without sacrificing the comfort factor.
But the real hero of Freda’s AW12 collection has to be the statement coat – an oversized, mannish wool trench that captures this season’s tomboy trend perfectly. It’s worked its way to the top of the StyleNest wish list effortlessly.
The Freda AW12 Collection is available exclusively at Matches boutiques or online at matchesfashion.com. Prices start at £190.