Mini Preen Launches Exclusively At Selfridges

Mini Preen childrenswear campaignTaking lead from Preen’s womenswear line, the London Fashion Week label launches a Mini Preen line for stylish little girls, exclusively at Selfridges this January.

Mini fashion enthusiast will be pleased to hear womenswear brand Preen are launching a range for little girls this season. Available exclusively at London’s Selfridges department store, Mini Preen channels signature style shrunk down into small sizes.

Taking lead from Preen’s Resort 2014 womenswear collection, Mini Preen’s debut line comprises a range of occasion wear pieces so mother and daughter can channel that same look.

Expect to see forget-me-not printed dresses and pleated bell skirts for girly girls, hooded sweatshirts and cocoon coats for little tomboys. Adorable ditsy floral prints and this season’s must-have pastels make up the texture and palette of the collection.

Attention to quality and fit has not been lost either, as all the fabrics used are both hardwearing for on-the-go little girls, but also soft on their delicate young skin.

“The collection is beautiful due to its matching womenswear and childrenswear element however the items also have a strong and recognisable aesthetic on their own, explains Jessica King, Childrenswear buyer at Selfridges. “The floral prints are every little girl’s dream.”

Standouts of the collection have to be the fuchsia pink drop waist dress – wear now with grey ribbed tights and come spring swap for sandals. And we love the statement coats – one oversized and tomboy in cobalt blue, the other pretty in pastels with a girlish cocoon waist. In fact , we’d quite fancy one ourselves in a grownup size please.

The Mini Preen collection is set to launch end of January 2014, exclusively at Selfridges, London. Prices range from £70 to £295

For more fashion in grownup sizes, head over to StyleNest’s Best of Fashion page here. 

 

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