Leading British beauty brand Elemis, launch Pro-Intense Lift Effect – an anti-aging formula that has been clinically proven to firm, tighten and tone.

Age, pollution, lifestyle and stress all take its toll on our skin. Thankfully help is at hand with Elemis’ latest launch – Elemis Pro-Intense Lift Effect.

Lift Effect is an innovative face cream that has been clinically proven to sculpt and tighten cheeks and jowls and leave skin looking visibly smoother and firmer. Created by demand from Elemis‘ avid fans, Lift Effect targets those specific, stubborn areas that come with age.

A long time coming, the Elemis Pro-Intense Lift Effect has been under development for three years but fans of the brand will be pleased to hear it’s worth the wait.

Noella Gabriel, Director of Elemis Product and Treatment Development says; “We at Elemis are targeting this specific skin need with a serious formulation utilising high-tech natural extract Lupin that is clinically proven to reduce the depth of jowls and tighten the skin.”

The launch couldn’t come at a better time, with the summer climate taking its toll on skin. Elemis’ latest product will ensure your skin is kept hydrated, toned and looking great whether the sun is shining or not.

Elemis’ expert team of scientists are always at the forefront of innovative skincare and we predict Lift Effect to become yet another hero product from the brand.

Elemis Pro-Intense Lift Effect will be available in store August 2012.

To read more about how to reinvent your skin, see Elemis Pro-Collegen Eye Treatment