Send little ones back to school in style with the adorable range of personalised Pink Lining bags.

Your little girl or boy will never loose their bag in the school cloakroom again, thanks to luggage brand, Pink Lining’s gorgeous selection of personalised rucksacks, satchels and lunch boxes.

Full of fun, the British range merges imagination with style and practicality. Whether your little man’s mad about robots or your little ladybug is crazy about creatures, Pink Lining has a design for you.

Set up my mum of three (and soon to be four) Charlotte Pearl, the brand made its name first of all with quirky and cute changing bags for new mums, adorned with everything from ‘yummy mummy’ motifs to pretty cupcakes.

That was back in 2001 and the brand has expanded considerably, with stockiest including John Lewis and Harrods, as well as Bloomingdales in New York and Le Bon Marche in Paris.

Pink Lining’s individual style translates perfectly into the childrenswear market, thanks to Charlotte’s eye for an adorable illustration and the power of personalised products.

Grownups and kids will love the designs in equal measure, which include characters and themes, such as ‘Robbie the Robot’ and ‘Dinosaur Walk’.

The new term is the ideal time to invest in a piece of Pink Lining’s children’s collection. The Picture Satchels (£20) are top of our must-have list thanks to clever see-through window on the front. This allows you to pop in you little one’s masterpiece, be it a picture of mum and dad or their own imaginative design.

Or if they’d prefer a more classic school bag, the Mini Rucksacks (£12.50) come in a choice of retro inspired prints from ladybirds to robots, which can then be personalised with your child’s name.

Pencil cases, overnight bags and lunch boxes are also included in the range, as well as the pint-sizes Wheelie Cases (£38) – a must for mini globetrotters this holiday season.

Whichever personalised character you little one picks, you can be sure you’ll never have a missing lunchbox or schoolbag nightmare again.

www.pinklining.com/uk/pl-child

Keep the kids entertained this summer holiday with our roundups of the best toys, books and play.