This December, British luxury brand Mulberry will celebrate the joy and magic of the festive season with the Harrods Mulberry Christmas fairy tale.
Two British style institutions have joined forces this Christmas, as Mulberry and Harrods team up for a festive fairy tale. Inspired by Mulberry’s countryside heritage and a traditional winter wonderland, art director and set designer Shona Heath has transformed five of Harrods’ iconic window displays into a magical Mulberry fairy tale – think snow-covered woods, life size woodland creatures and a frozen lake, with some of Mulberry’s most coveted bags mixed in.
The Mulberry fairy tale will continue in store too, taking the art and magic of fairy tale storytelling into the famous Brompton Road premises. Inside shoppers will find a Mulberry pop up space where every Saturday from 7th December up until Christmas.
On Saturday 7 December, poet Murray Lachlan Young will be getting shoppers in the festive spirit by reciting a Christmas poem. And the following Saturday 14th, founder of charity Kids Company, Camila Batmanghelidjh will be treating shoppers to her own fairy tale creation.
The pop up space will give Mulberry fans the perfect opportunity to invest in a very special piece of the British brand, as the Mulberry Monogramming service be in place. Get your name or a loved one’s embossed onto on of their luxury leather goods and take it home wrapped up in bespoke and personalised fairy tale tags, bags and stickers.
Christmas shopping or not, the beautiful woodland winter wonderland displays are a must-see to get your in the festive spirit this December.
The Mulberry displays and pop up will be at Harrods, Brompton Road, London SW1X 7XL throughout December 2013.
Looking for gift inspiration this Christmas? Visit our Gift Ideas page here.