As part of this project, Michele Lamy along with boxing collaborators, artists and friends including Gareth Pugh, Stephen Jones, Edward Bess and Rick Owens, will create an exclusive collection of boxing active wear, equipment, memorabilia, jewellery, fragrance & art, which will retail at The Selfridges Corner Shop.
“Boxing is fascinating… More than a sport it’s a state of mind. Once up on the ring, losing the robe, almost naked, you bare soul and mind and start the encounter of four firsts and two heads in an uncertain outcome. The rage to live throws its thunders in the fights. It’s the NOBLE ART’ – Michele Lamy.
BXR will be operating a fully-functioning boxing gym in the Ultralounge area on the lower ground floor of the store. During the month of February, Selfridges customers and Londoners alike can select from one of the bespoke in-store BXR experiences; including a 45-minute group boxing class, or a private personal boxing session with one of their elite coaches. There will also be workshops and social moments hosted by Michele and friends during this time.
Combining elements from their renowned ‘Boxing Skills’ and ‘Strength and Conditioning’ classes, the bespoke BXR Ultralounge group exercise classes will run at peak times, from Thursday to Sunday. With punch bags supplied by boxing kit global leaders, Everlast, and kettlebells, dumbbells and plyometric boxes supplied by Eleiko UK, classes are designed to teach and hone individuals boxing skills through a variety of high intensity rounds of boxing, bodyweight exercises and ab drills*, whilst incorporating a series of strength, mobility and conditioning exercises for an effective, full-body workout.
BXR are offering StyleNest readers an exclusive 20% discount. Simply enter the unique discount code: Stylenest to get your discount today!
To be up with a fighting chance of securing a BXR Selfridges experience, visit www.bxrlondon.com to view the timetable and book your preferred slot.