Fitness meets fashion in British leggings brand, Hey Jo. Launched in the summer of 2012 as a remedy to the global lack of stylish and flattering fitness clothing, Hey Jo looks set to rejuvenate the women’s sportswear market.
But with a focus on elegant design and bold colour, this is a brand keen not to be labelled as just a sportswear brand. “We make beautiful, stylish leggings in fashion-led hues,” explains founder Joanne Admiraal. “The design and manufacture of Hey Jo’s leggings ensure they are not pigeon-holed as sports activewear”.
With celebrity fans including Gwyneth Paltrow and Rosie Huntington-Whiteley, now we can all get our hands on the luxurious quality and unique design of these UK-manufactured leggings. Since Hey Jo was approached by Net-a-Porter last year, the brand has gone from strength to strength. Not only did their collection with Net-a-Porter increase from 6 to 9 colours in November 2014 due to demand, but last month Harrods launched the largest retailer offering of Hey Jo leggings, stocking a huge range of 11 colours.
So why exactly are Hey Jo leggings proving such a success? Admiraal believes it’s down to their refusal to conform to the standard expectations of workout gear: “they were launched with the supreme confidence that women wanted something more desirable than black, or fluorescent dayglo,” she explains. “The beauty of our leggings is that they truly combine with every woman’s wardrobe”.
And not only that, but they’re flattering, too: another common bugbear of the conventional spandex leggings we’re used to. Hey Jo leggings are available in two distinct styles: the ‘Classic’, – a luxurious fit to keep you comfortable during a high octane workout – and the “Cassini” – which has proved particularly popular due to its versatility and style. Featuring gold and rose gold zip detail and branded pullers, the Cassini leggings take you effortlessly from day to night.
Made from the finest Italian Jersey, Hey Jo leggings also incorporate the latest technology including muscle control, breathability and anti-chafing. Available in an incredible 18 colours ranging from daring ‘Miami’ pink to goes-with-everything ‘Blueberry’, you might just find yourself spoilt for choice.
Hey Jo leggings make a serious statement, and here at StyleNest we think they’re about to become your next best gym buddy.
Hey Jo leggings are available in XXS, XS, S, M and L from £105. Stockists include: Harrods & Net-a-Porter,