How was Anforh born?
Anforh came from over a decade of conversations with my audience through Man For Himself. I had been reviewing and recommending products for years, but I always felt there were gaps – products that people wanted but could never quite find.
In 2021, I decided to take all that feedback, insight, and trust I had built and created something of my own. The first product, the Texture Volume Spray, was a direct response to what men were asking for: something premium, effective, and easy to use.
Who or what inspires you?
How ‘woo woo’ do you want me to go!? Ha ha. Space, light, the sea – they all inspire me. But on a more day-to-day, business level, I’m excited by the opportunity to connect with my audience and provide real, tangible solutions. There’s so much that can be done to enhance how we feel about ourselves and I’m truly inspired to be a part of that!
What is a typical day in the life of Robin?
I like to get up and out. 3-4 times a week, I go to CrossFit. It’s a time that I can really switch off from my phone and all the noise… and just concentrate on breathing and staying alive. I like to push myself in all areas of my life. I need to learn to find balance.
My studio is based on Leith Walk in Edinburgh, so I have a lovely cycle along the old railway paths from my home. I really love my journey and it’s a chance to either psych myself up for the day or disconnect from the office afterwards.
My mornings in the studio always start with coffee, emails and planning. I’ll often be filming content for Man For Himself or testing new products. Afternoons are usually meetings with the Anforh team, working on product development, or catching up on community feedback.
Evenings are a chance to disconnect. I like meeting with friends or just chilling alone! I’m a bit of an introverted extrovert really.
What’s in a name? Why Anforh?
It’s simple. Anforh came from mANFORHimself. I spent months trying to come up with a name, then suddenly it was just there. On paper it means nothing, which I love, because it means everything once you see what I’ve built around it. It’s unique, it stands on its own, and it carries the story of where I started.
What is the key to your success in 3 words?
Integrity, curiosity, consistency.
Your range has 3 key products currently do you plan to expand these?
Yes. The spray, shampoo, and conditioner were the foundation, but they’re just the start. We’re developing a range of styling products. Expansion has to feel intentional though – it’s not about flooding shelves, it’s about creating products that genuinely earn their place in someone’s routine.
Of the current 3, do you have a favourite product?
It’s like choosing between children, but the Texture Volume Spray has to be my favourite. It was our first-born and it captures exactly what I wanted Anforh to stand for: performance without compromise.
As a fan of essential oils & their properties, I love that your range includes rose otto, was this a conscious decision on your part?
Yes, absolutely. I wanted every ingredient to serve both a function and an experience. Rose otto brings a grounding, almost meditative quality to the range. For me, it was about going beyond performance to create a ritual – something you actually look forward to using every day. We tried synthetic alternatives but they just didn’t give me the same feeling, so we opted for the real (and very expensive) deal!