Childrenswear doesn’t come much cooler and cuter than Mini Rodini Spring Summer 13 collection.
Hailing from the ever-cool Scandinavia, Mini Rodini is a childrenswear brand we just can’t get enough of. Their signature prints and quirky motifs adorn clothes for girls and boys ages 1 month up to 11 years, and this season’s collection is cooler and cuter than ever.
Aptly named ‘Bon Voyage’ the Spring Summer 13 collection comprises everything from tees to beachwear, sundresses to playsuits; all adorned with tropical inspired illustrations.
Although there are some pieces that are gender specific (sweet sundresses, swimming costumes, etc) this is a brand that little girls, little boys and parents too will love alike. Pastel coloured baseball jackets site beside palm tree print tees, classic yellow raincoats against tiger print shorts. The aesthetic is mischievous, cheeky and full of fun.
Each season, Mini Rodini dream up new illustrations and prints, which in the past have seen cheeky monkeys and pirates as the inspiration. This season, our favourite MR prints have got to be the adorable heart print, which features across frilled swimming costumes, little plimsolls and skinny white denim.
Animals are a brand signature too with parrots and flamingos set on everything from babygrows to beach playsuits this spring – perfect if you’ve got a family holiday in the diary.
The story behind the brand is one that is more likely to have been pulled from the pages of a children’s book rather than real life, but explains a little how the Mini Rodini designs are dreamt up.
Cassandra Rhodin, Mini Rodini’s founder comes from a family of artists, painters, actors and filmmakers. Her great grandfather even ran away to join the circus at just 12 years old and went on to become one of the world’s most legendary circus kings. With a family so full of magical history and creative flair, it’s no wonder Cassandra has created a brand so full of wonder and imagination.
The Mini Rodini Spring Summer 13 collection is available to buy online at the Mini Rodini website.
For more childrenswear ideas and roundups visit StyleNest’s Best of Childrenswear channel here.