The new Japanese-inspired fashion craze led by LA based Japanese inspired label Tokidoki, is going to be huge, especially among teenage girls. Tokidoki means ‘sometimes’ in Japanese and this cartoon-esque style, which uses bright colours, large accessories and fabrics feature cartoon characters is going to bring a splash of colour to fashion this spring.
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Accessories are a big part of contemporary Japanese fashion, and with Tokidoki it’s no different. The great thing with this style is that there is no hard and fast rule about what kind of accessories to wear, as long as they fit in with the theme. Tokidoki necklaces and braces are a great way to add a Japanese vibe to any outfit. Other accessories include hats with Manga characters on (or anything with a pair of fluffy ears, Hello Kitty is very much alive and well), or you can turn your whole outfit into an accessory by wearing a character based Kigurumi.
Platform shoes are big in Japan right now (it’s about time we revisited the 90s, if only briefly), and such is the momentum of the Tokidoki movement that London Sole have become the latest brand to enter into collaboration with the label. This is following successful partnerships with Karl Lagerfeld, Hello Kitty and Barbie. The collaboration will partner London Sole’s trademark ballet pump style shoes with bright and lively Tokidoki designs, creating something frivolous and grown up at the same time.
It might be an idea not to write off Tokidoki as being just for the youngsters because the market for this is expanding. There may be a lot of Manga-inspired design, but Japanese fashion also currently has a taste for Gingham dresses and floral designs on handbags. The bucket hat is also back, drawing a sigh of relief from those who require accessories to be cool and maintenance free, as are sweatshirts and cut out jeans.
Japanese fashion has always been something of a fascination to the rest of the world, and where this latest trend will end up is anyone’s guess. The fact that the designer is Italian speaks volumes for Japan’s ability to capture the imagination, and, quite frankly, it’d be a shame not to give it a go.