Customers can now shop Givenchy, browse the collections and be inspired whilst on the go, as luxury fashion brand Givenchy launch mobile app.
Luxury fashion is becoming more and more accessible, especially with the arrival of mobile technology and shopping. One such brand heading down the multi-platform route is luxury French fashion house, Givenchy.
This September, the iconic brand launch their women’s mobile and tablet e-shop, showcasing their Autumn/Winter 2013 collection. It’s not only a first for Givenchy, but a first for the luxury fashion market as a whole, as they’re the first luxury brand to use ‘m-commerce’ in launching an online store.
The app will be global reaching too, with English, French, German and Chinese versions available. And the service just as good as if you were shopping in Givenchy’s Saint-Honoré boutique, as worldwide delivery and same-day London and New York City delivery will be on offer.
Aesthetically, the app will mirror that of the Givenchy house style and the current collection. Users can work their way through the Autumn/Winter ’13 pieces, including those statement Doberman sweaters and luxe leatherwear.
Photos, text and video will come together in an art gallery style display of visuals, all set against a chic background of white burnt oak texture. And make sure you look out for the latest Givenchy muse, Hollywood girl grown-up, Amanda Seyfried. Star of hard hitting movie, Lovelace that is out now, the actress looks every inch the Givenchy girl in the brand’s iconic sweaters, tousled hair and deep berry lips.
Male fans of the brand will get a look in too, as the Givenchy men’s app will launch this November, showcasing the Spring/Summer ’14 collection.
The Givenchy App is available to download for iPhone and iPad from the Apple appstore. www.appstore.com/givenchywomen