Photo Credit: Tembela Bohle via www.pexels.com

In the current era, most of the shopping has been shifted online. People prefer ordering their desired item from a single screen within a few clicks instead of going back and forth between different outlets.

Currently, 63% of Americans have experienced online shopping, out of which 59% of the people buy clothing items.

Fashion is a consistently growing market, and now that it has shifted online, people are buying more clothes even more conveniently.

One of the most important factors that attract more customers to an e-store is its user-friendly payment process. So, if you have an online fashion store, then make sure to give your customers the best payment processing options for a hassle-free shopping experience.

Here’s how to do it:

Customisation

The first step you need to make your payment process easy is customising your checkout system. It should adequately cater to your customer’s needs while saving their time.

Here is how you can customise your cart and checkout process to boost your sales online:

Floating Cart

A floating cart is a small cart icon that shows up on one corner of the window. When your customer adds something to the cart, it appears as a pop-up on the screen.

It saves your customers the hassle of leaving the product page to check what’s in their cart.

Not only that, but it also keeps your customers focused on shopping, resulting in a boost in your sales.

Show Discounts

The cart should also show the discounted price of the products. Whether the discount is on the different products or the total, customise your store’s cart to display it while shopping.

That’s because customers lose interest quickly if they have to leave the product page to check their cart again and again.

Speed

The pages on your e-store should be compatible with different devices. It should not lag or crash because of slow speed and heavy pages.

To make the site easy-to-use, you need to design it lightweight to help your customers browse through your product catalog and smoothly proceed to the checkout. By this we mean, it shouldn’t contain large-sized photos and videos, which usually take a lot of time to load.

Guest Checkout

Most online clothing stores ask you to make an account before placing an order. This way, the customer might get distracted and look for other options that offer a quicker payment process without signing up for different accounts.

In fact, most first-time customers prefer guest checkout instead of customer checkouts.

In addition, most customers don’t feel comfortable saving their personal data with the vendor. Other than that, filling a whole registration form also takes time which disturbs the shopping process and makes the checkout process seem daunting.

Therefore, it is important to have a protected guest checkout option at your e-store for easy payment processing.

Security

To make an online payment, your customers will have to share their personal information like name, address, credit card details, contact number, etc.

Remember that they will only share such information when your website safeguards their data.

So, here is how you can ensure their security:

SSL Certificate

An SSL certificate ensures that your customer’s personal information does not go anywhere from the store’s database. Apart from that, this certificate helps your website rank higher on the Google search pages.

It also prevents attackers and scammers from creating a fake version of your website and gathering people’s data on your brand’s name.

Firewall Usage

Using a firewall will block your user’s data from being attacked by any fraudulent source. It will thoroughly monitor the traffic and ensure their data doesn’t get stolen, especially from your e-store.

By installing a firewall, you can keep hackers and attackers at bay. It will also protect your customer’s gadgets from being attacked by unnecessary data through your website.

Two-Factor Authentication

Two-factor authentication requires the user to use another factor (more like a secure pin or password) to proceed with their payments. This is because a single-factor password can easily be hacked by professional attackers online.

With a two-way authentication method, your customers will receive a one-time password (OTP) on their phone number registered with their credit/debit card. Then, they have to enter that code at checkout to complete a safe and secure payment.

Payment Methods

Lastly, you need to provide different payment methods for your customers. So, to esnure that, you need to opt for known and trusted payment methods that will make your customer’s experience even easier.

Other than that, diverse payment methods will increase your customer base because of the convenience and availability.

These are the most commonly used online payment methods:

Wire Transfer

Wire transfer means that your customer will be sending money directly from their account to your company’s account. It is the most common type of cashless payment that requires the bank account number of the customer.

A wire transfer can also be made internationally, which means you get your payments from all over the world.

Paypal

Paypal is an online payment option that allows the safe transfer of money regulated by a third party. It is one of the most common online money transfers, personally and commercially.

Paypal has more than 426 million users registered on their system who trust them with their money.

Digital Pay

Other digital payment methods include Apple Pay, Google Pay, Amazon Pay, Beepaid and Samsung Pay. These options are not only convenient, but also do not require your personal or bank information.

This way, you can transfer money as discreetly and effortlessly as possible. With these options, you also get loyalty points, discounts, etc.

After Pay

After pay is a new financial technology that allows you to pay for your purchased products in installments. Moreover, It enables you to make the first four parts of the payment initially so you can pay the rest of the installments in the next six weeks.

Conclusion

A user-friendly website will help bring returning customers to your brand. An easy payment process can make your customer’s shopping experience smooth and hassle-free.

The most important payment processing tip for clothing stores is introducing different modes of payment. It will allow people with different payment preferences and restrictions to purchase from your brand.

In short, your checkout page must have diverse options and compatible with different devices desktop, tablet, and smartphone.

Enjoy a boost in sales by following these easy tips!