Citizens of Humanity founder Jerome Dahan launches a brand new and more affordable denim brand this March, A Gold E.
Finding the perfect pair of jeans is a life long struggle for us ladies. When we do manage to find the snuggest pair of skinnys or the perfectly proportioned boyfriends, they tend to come with a hefty price tag.
Well, this season the team behind cult designer denim brand, Citizens of Humanity have launched a more pocket-friendly line, labeled A Gold E.
Citizens of Humanity founder and denim innovator, Jerome Dahan remains at the helm of the new brand, focusing on quality at a more affordable price. With a pair Citizens of Humanity jeans retailing around the £200-£300 mark, A Gold E designs start from £118, and are available at John Lewis.
Key pieces of the SS14 collection are, the Estella Crop Straight Jeans in Nice, £165. Cut from super soft, cotton-rich denim, these are your everyday go-to jeans for spring, pairing everything from a tailored blazer and courts, to a plain white tee and flats, perfectly.
Channel the queen of skinny denim, Kate Moss with A Gold E’s Chloe Low Rise Skinny in Lyon, £145. The slightly cropped, skinny fit comes in a washed-out, rock chick grey – perfect for pairing with a love-worn vintage tee and leather biker. Equally, pair with a silk blouse or tee, they’ll become a favourite piece of your evening wardrobe too.
And finally, if you favour a high-waist when it comes to your denim, the Sophie High Rise Skinny Jeans in Midnight, £156 are near perfect. Tuck a masculine white shirt into the high waist for a classic, Parisian inspired look.
The entire A Gold E collection is developed in Los Angeles and is produced exclusively at the company’s own local manufacturing facilities. This allows the brand to create their own exclusive cuts and washes that you won’t find anywhere else, which is not typical of most lower-priced designer denim.
Work out the cost-per-wear on your denim, and A Gold E offers a pretty adorable price, without scrimping on style or quality. We’re already hooked.
A Gold E will be available from 3 March 2014 at John Lewis. Prices range from £100 – £200.