Find Out More about WR UP Technology

As the most famous, only patented shaping pants made in Italy, here you can find out more about WR UP technology.

Established in 1976 by Carlo Freddi, Freddy has established itself as the benchmark in fitness clothing. Starting as the creator of professional footwear for dance and gymnastics, it has gone on to offer a complete collection of athletic apparel. In order to become a market leader, the famous Italian brand has spent a lot of time, efforts and money to invent some technology driven fabrics suitable for the modern age. While they have a patent for their dry-in, wait-out fabric known as D.I.W.O.®; it’s their WR.UP® technology that is turning a lot of people’s heads to the point where they want to find out more about WR UP technology.

So, if you are one of those people, you have come to the right place. Let’s find out more about Wr UP technology below!

What Does WR.UP® Technology Means?

As a result of years-long Italian research, the WR UP technology is a revolutionary design technique that helps to naturally enhance the feminine shapes of the women’s body, irrespective of their weight and physical structure. It innovatively combines high-quality stretch fabrics with silicone finishes, in order to offer every woman with a perfectly shaped silhouette, and thus, making them feel good about themselves.

What are the Benefits of WR.UP® Technology?

As a technique used in the shaping pants, the WR.UP® technology plays a vital role in making the bottom down parts of your body look very attractive, even during the most intense sports or exercise sessions. The three key benefits are:

Smoothing: The technology uses a great harmony between its carefully placed panels and the high quality fabrics to ensure a smoothing effect on your hips, thighs and the waist.

Lifting: With the help of the 100% bi-elastic, jersey denim; the technology is used in pants to give your bottom a sensual lift, without causing any distress.

Shaping: In addition to smoothing and lifting your body parts, the technology also enables the pants to as flexible as to wrap you like a second skin. As a result, it benefits in sculpting the hips and bringing them in shape with minimal to no efforts.

What Types of Products Are Available?

Freddy offers a great collection of pants and leggings that are made using the WR.UP® technology. The range includes denim pants, faux leather pants, gym, and sports pants, leggings, etc. In terms of the waistlines, the pants are usually offered in four different categories – low, regular, medium, and high rise. All of their collections also offer a great variety of designs such as basic or multi colours, skinny or super skinny, minimal prints, limited editions, etc.

Finally, to wear a pant made using WR.UP® technology, of course, you have to first unzip and unbutton it. However, unlike other pants, you have to unroll it up to your legs and leave the rest to its stretching ability.

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