FitFlop launches Spring Summer 2017 Campaign with Uma Thurman

FitFlop Spring Summer 2017 celebrates Uma Thurman as the new superwoman to join the FitFlop movement.

“I prefer flats to heels because they empower me. I can walk all day in flats; they give me strength.” – Uma Thurman.

The brand’s first chosen Superwoman, Uma Thurman has been selected for her strength, elegance and individualism. “When I imagine superwomen I think of mothers. I think of all the women who are taking care of their children, their parents and contributing to society, working and providing for their families,” comments Thurman.

Founder Marcia Kilgore has always celebrated the lives of women since launching the first ergonomic FitFlop sandal. The multi-tasking mum believes that style nor comfort should be compromised and therefore created a fashion forward footwear brand with comfort and style at the core.

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