There are many cosmetic brands in any given market. This is why you should have a proper marketing plan in place if you want to carve out some market share. A water-tight marketing and growth plan will help you get over the first few months, which can be the trickiest, and let people know about your new cosmetics brand. Remember that there are no shortcuts to getting your new business where you want it to be in a few years. This is why we will look at some tips to help you grow your new cosmetics brand effectively.
When deciding to get into the cosmetics business, you might have had dreams of having your brand carried by large, well-known retailers. This will happen someday but when you are new, it would be best to focus on medium-sized retail stores. These are the clients who are likely to carry your product easily and with minimal convincing. Remember that they will likely ask for product samples and even though this might be expensive when you are starting out, you stand to benefit a lot when they carry your product on their shelves.
Get Wholesale Distributors on Your Side
While it might be tempting to walk from store to store supplying your product, this is not a sustainable business model. A good approach is to get some wholesale suppliers on your side. These suppliers can move huge volumes of your product, which will help your business grow faster.
Many retailers also prefer to buy from wholesale distributors rather than individual manufacturers.
It is an open secret that if you want to grow a cosmetics brand, you need an online presence. Almost everyone who is interested in your line of products is online and this remains one of the best ways to reach them. The good news is that it is now easier than ever to get your business online. All you need is a good web host and a simple WordPress website. Starting with a simple WordPress website is the best option, as you might not have the money to get a custom website built when starting out.
Use Social Media
Your website should be supplemented by your brand’s social media pages. At a minimum, you should have a Facebook page and profile, an Instagram account, and a Twitter account. Since there are so many cosmetics brands using social media, you need a way to stand out. The best way to do this through the use of captivating, high-quality product photographs.
Even though your phone might be good enough when starting out, you will need product photography services as your business grows. These are usually offered by professional photographers. The way it works is that you send them a few of your products and they produce high-quality, clickable photographs for your social media accounts. Since this might be a new area for you, consider Howlett Photo. They are a professional, established business that offers product photography London among many other photography services. They have a reputation for working with notable brands in a lot of different niches, so you can trust you will be in good hands with them.
Stand Out with a Unique Logo
All major brands have unique logos. If you see a Nike logo even without the company’s name written down, you will know whose logo it is. Since logos are so important and can become a way for people to quickly identify your business, you should have a professional one made. Although there are lots of online logo makers, try to avoid those and instead hire a professional logo designer.
The problem with these logo makers is that they are used by millions of people around the world, so your logo might not be as unique as you want it to be.
Before you get your logo, however, think about what you want it to say about your brand. That way, you will have clear instructions for the graphics design you hire.
Hire Sales Representatives
Many small business owners who try to sell their products themselves and fail do so because they are not great at marketing and do not know how to sell directly. Sales representatives are your biggest marketing asset and tool. They will get your name out there and make you a few sales in the process. Most sales representatives in the cosmetics space already have contacts inside the retail stores whose shelves you would like to carry your product.
Participate in Trade Shows
Trade shows can be expensive for your business, but they are a great way to market your business if you have the budget. Attending trade shows brings you in contact with a lot of people who might be interested in your product, marketing it, or even forming a business relationship with you.
Marketing your cosmetics brand remains the best way to get it known and growing. If you follow the right steps, things will be much easier for you, and you should see your sales begin to grow. Just remember to be patient and to keep pushing forward.