Yves Saint Laurent has launched a new eye palette exclusively for their Facebook fans to thank them for their support and loyalty for the brand.

Inspired by the popular social network Facebook, the French fashion house has developed an innovative new eye palette dedicated to their fans. YSL Launch Facebook Palette – Devoted to Fans #1 (£39) is the first product created in association with social media. The story behind the product is to honour YSL’s Facebook fans and their commitment to the brand. The palette features shades iconic to the Facebook blue and white, along with shimmer tones of grey and black. The quad features four iridescent shades including ocean blue, pearlescent white, graphite grey and a rich black with flecks of glitter. The palette is presented in the iconic YSL packaging featuring the Devoted to Fans #1 along with two eye shadow brushes.

With only 1,650 limited edition palettes available to buy exclusively via the YSL Facebook page, the palette is this summer’s makeup bag luxury must-have. StyleNest love YSL’s fresh approach to interacting with the customer fan base. Digital media is growing bigger and becoming more influential by the second and we predict this is just the beginning of luxury brands recognising the power and reach of social media.

The Facebook Palette, Devoted to Fans #1 will be sold exclusively on YSL’s Facebook Beauty page. Available from 19 July, the limited edition palette will only be available to Facebook Fans at £39.

To read more about palettes, check out StyleNest’s roundup on the best spring palettes.