Lancôme announces Lily Collins as new brand ambassadress.

British born, Lily Collins has been announced the new brand ambassadress for Lancôme. Dividing her time between the UK and the States, Lily Collins has been dubbed the next “one to watch” on both on screen and now in beauty.

As one of their youngest brand ambassadors, Lily Collins is not one to be underestimated. With the porcelain complexion of a twenty something year old, Lily has spent her youth between Europe and America, giving her a cultural maturity that some of us can only dream of. The granddaughter of a ballerina and daughter of legendary pop artist Phil Collins, Lily was brought up to always encourage creative and artistic pursuits.

Having appeared in the blockbuster The Blind Side and Mirror Mirror, Collins has worked alongside some of Hollywood’s most respected actresses such as Sandra Bullock and Julia Roberts.

“It’s an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand’s unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It’s truly a dream come true,” – Lily Collins.

Romantic, feminine and full of grace, the new campaign will support the launch of the spring makeup collection French Ballerine, launching in January 2014 and brings her talent to life, offering an Audrey Hepburn inspired editorial with striking black and white photography.

“With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme. We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme,” – Françoise Lehmann, General Manager of Lancôme International.

For more information visit www.lancome.co.uk.