With the pace of our lives getting faster and faster, sometimes it’s nice just to stop and show our gratitude to the ones we love

Jo Malone London is celebrating this sense of generosity and thoughtfulness with the launch of their Just Because campaign. Instead of giving gifts purely on occasions such as birthdays and anniversaries, why not treat someone just because?

The prestigious British brand has a range of Just Because presents available as part of the event which runs throughout May, encouraging us to give someone a gift purely as a thoughtful gesture. Each gift comes with a note card for your own personal message to the lucky recipient and is wrapped with a special patterned ribbon and an eye-catching sticker.

There are all sorts of reasons for wanting to give a Just Because gift. Maybe because somebody made you laugh this morning, or maybe just because you’re simply grateful for that person being around. Maybe it’s just because you love them? Or just because full stop. It’s entirely up to you and that’s what makes it so very special.

To continue their celebration of big heartedness and kindness, Jo Malone London will be hosting various customer events throughout Selfridges as part of the Just Because philosophy. On 21 May and 22 May these will take place at Selfridges London, so be sure to pop in and pick up something for someone you love if you’re nearby – just because.

Those of us lucky enough to get a thoughtful Just Because gift can share them on social media with @JoMaloneLondon. Use the hashtag #JustBecause to show the world which gorgeous item you’ve been treated to.

So whatever the reason is, show someone special you’re thinking of them with a luxury Jo Malone London gift. Just because.

For stockist information visit www.jomalone.co.uk or telephone 0800 054 2411.