Israel’s No1 Cosmetic Brand, GA-DE Launches at QVC UK

Brand new to QVC UK, GA-DE is Israel’s number one beauty brand.

Pronounced jade, GA-DE just launched at QVC UK. A luxury line created using natural ingredients, it was formulated following years of research. The background being a focus on new raw materials and techniques, GA-DE are also against animal testing. Made using recyclable and bio-degradable packaging materials, they are environmentally conscious and have an affordable price tag.

With 24 of the most popular GA-DE products across makeup tools and skincare now available at QVC UK, we’ve been putting a few to the test.

These are: Velveteen Blush and Shimmer Duet (£22), Enigmage Panoramic Lifting Mascara (£15), Crystal Lights Lipgloss (£15), Everglow Hydrating Illuminator (£17) and Velveteen Eyeshadow Palette (£19).

Clever products with clout, the sleek black and gold packaging is chic and elegant. For starters, the Velveteen Eyeshadow Palette encompasses highly pigmented shades in matte, satin, silky and shimmery finishes. All killer no filler, every single colour is an essential. Blend and build, creating smoky, nude, or defined looks.

Boasting a curved 3D Amplifier Brush with 360 degree precision, finish the eye perfection with intense volume. Sweep Velveteen Blush and Shimmer across your cheeks, choosing from four shades. The genius idea of combining separate blush and shimmer within one palette means you can dial up the glow or pair it down on other occasions.

Dot some Everglow Hydrating Illuminator onto areas of your face which catch the light for a gorgeous glow. Combining ultra-fine pearls and luminous oils, it adds a healthy illumination and works well mixed into your makeup base too.

Finally, the Crystal Lights Lipgloss comes in 10 shades, including a built-in mirror and light for easy application. Light-reflecting crystal pearls ensure shine, and we’ve found it moisturising to our lips while offering a glossy boost.

Whether you’re shopping for stocking fillers or revamping your makeup bag, GA-DE are the brand-new go-to.

GA-DE is exclusively available at

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