Is there anything that H&M can’t do? They’re now launching a full range of makeup, haircare and body care this autumn, meaning the high street chain is truly a one-stop shop for fashion-forward females everywhere.

“We are very excited to launch H&M Beauty”, says Sara Wallander, Concept Designer at H&M Beauty. “It’s an opportunity to be inventive, creative and to have fun with colour that inspires us”. True to its fashion roots, H&M has placed seasonal trends and colours at the heart of the collection, which will comprise over 700 beautifully packaged make-up products.

The launch of the collection reflects a more widespread desire of modern women to express themselves through unique beauty looks, in addition to their sartorial style. The products on offer cater to every woman’s unique look – whether that be natural, dramatic or classic.

For a more immersive beauty experience, there will be dedicated areas in H&M stores for customers to experiment with the latest make-up trends and develop a look personal to them. As well as a capsule collection, there will be seasonal drops of new products and limited edition colour palettes to snap up throughout the year.

The new launch replaces the existing beauty range at H&M, and represents a fresh direction for the brand. The new collection also includes two subsidiary collections: a premium beauty line, and a conscious range of Ecocert-approved sustainable products, furthering the store’s commitment to the environment, which began with their Conscious Collection of clothing.

Here at StyleNest, H&M is one of our favourite high street shops, so we can’t wait for autumn to see what their new beauty range will bring. We’ll keep you posted!

The new H&M Beauty range will be available in over 900 stores worldwide, and online at hm.com.