Cult beauty brand, Benefit Cosmetics are to become jet setting globetrotters, as they launch automated airport kiosks bursting with beauty products.
If you’re off jet setting this year, delays and departure gate waits will never be the same again, as quirky beauty brand, Benefit launch their ‘Glam Up & Away!’ kiosks in 25 international airports.
Popping up in some of the busiest international airports including JFK, Austin and Las Vegas, the kiosks will reflect Benefit’s unique, vintage-inspired brand. Think of it as a giant vending machine for beauty junkies. And instead of junk food drinks and packs of crisps, customers can purchase beauty products.
The adorable powder pink ‘Glam Up & Away!’ kiosks will solve all those pre-flight and travel beauty woes. Forgotten to pack your mascara? Or, perhaps your skin is tired and dull from a long-haul flight? Simply nip over to the Benefit kiosk and you’ll be looking pretty and feeling perky and no time. Choose from 30 of the brand’s best sellers including the ‘they’re real! mascara’ and the UK’s best selling primer, ‘the POREfessional’. Or, browse tips and tricks on the machine’s easy to use graphic user interface whilst you wait to board.
“It’s wow on wheels,” said Julie Bell, EVP Global Marketing at Benefit. “What a sexy, fun and innovative way to introduce Benefit’s witty and playful personality to the hundreds of millions of travellers that fly every year.”
The kiosks will initially roll out over some of the busiest international airports, from autumn 2013. Makeup touch-ups before you touch down have never been easier.