L’Oréal Professionnel Série Expert Nutrifier

post-lorealAutumn is an enjoyable time for most; the weather is still pleasant, there’s a sense of newness in the air, and your beauty routine can take on a few extra steps — summer is for ease and speed. This especially rings true for your hair care regime, as Jack Howard, L’oreal Professionnel’s UK colour spokesperson & international guest artist, explains: “After a summer of sun, sea, and in all likelihood the use of heat styling tools, it is important to get back into a heavy hair care regime. This is especially important if you haven’t been applying a product with sunscreen into the hair while you have been away. 

“I recommend using a range that will hydrate and nourish hair, such as the new L’Oréal Professionnel Série Expert Nutrifier. It has a brand new glycerol and coconut oil formula that will help to do just that. Treatments that include insulin such as Smartbond are also great when colouring the hair. They help with the oxidation process to repair. Finally, never underestimate the power of styling serums and balms when it comes to your winter regime.”

The brand new Série Expert Nutrifier range battles all your summer sins, restoring and transforming stands. The silicone-free products boast a formulation featuring the aforementioned ultra-nourishing coconut oil, and glycerol that mimics the hair fibres natural hydrating elements. Healthy, lustrous hair that remains lightweight and soft to the touch becomes free of split ends, more manageable, and prepped for any style. The range includes an in-salon treatment for a seriously nutritive boost; a shampoo, conditioner and masque for at home care, which are all free of silicones;  a heat-protecting styling crème to prep hair for styling; and the star product, a dryness defence (DD) balm, which instantly smooths hair while adding suppleness, mega shine and further protection from the elements.

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