To celebrate their 10th Birthday, label.m professional hair-care has launched a limited edition 10 year collection of backstage bestsellers in partnership with renowned fashion designer Giles Deacon.
Comprising 3 backstage favourites from their decade of professional hair-care, each bottle is adorned with a limited edition GILES graphic. With a vision of trying to “capture the spirit of slightly disconsolate girls from the 60s or somewhere in the future”, GILES has put his signature stamp of the packaging. The ‘Silhouette of the Clouds’ print appears on the trio which includes the two iconic classics label.m Hairspray and label.m Mousse, plus their fastest bestseller to date, label.m Texturising Volume Spray.
A multi award- winning brand, label.m is the Official Hair-care Product of London Fashion Week where it takes pride of place backstage at 40 shows each season. Continuously creating new products and hair-care innovation, label.m blends naturally sourced ingredients with high tech complexes.
Sacha Mascolo-Tarbuck, Global Creative Director and Head of the International Artistic Team at label.m says; “To mark a decade since first starting label.m, I wanted to do something which somehow reflected how far the brand has come. From the beginning, the range has always been used backstage at London Fashion Week- so what better way to celebrate its association with British fashion than with our brilliant limited edition print by one of our favourite designers Giles Deacon. I love his use of patterns and prints and his cloud illustration sums it up perfectly- a youthful and spirited attitude”.
Whether you’re in the market for an iconic Hairspray, Mousse or seriously impressive Texturising Spray, here at StyleNest we’d recommend you invest in the entire label.m Limited Edition 10 year GILES collection.
label.m Limited Edition 10 Year GILES Collection is available from March 2015 nationwide and will be sold in all label.m Concept, TONI&GUY and essensuals salons.