When it comes to finding the quintessential London girl who’s cool, stylish and quirky, Poppy Delevingne is a natural choice

It’s fitting, then, that the model, designer and all-round fashion icon has become an ambassador for Jo Malone London, a thoroughly British brand known for their wit and originality.

Poppy has been named as the first ever face of the fragrance label but her role extends far beyond a purely aesthetic one. As a representative for Jo Malone, Poppy will offer her fashion expertise to a wide range of projects and will curate and host a series of special events right across the globe.

‘Poppy is such a dedicated, vivacious character, with huge international appeal,’ says Global General Manager, Jean-Guillaume Trottier.

‘As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does.’

Poppy is a perfect fit for her new venture. Coming from the famously fashionable Delevingne family, the elegant star has previously featured in campaigns for Nails Inc and was also recently announced as the face of high street retailer Monsoon.

It’s not just her high-profile credentials, impeccable sense of style and innate Britishness that make Poppy suited to Jo Malone though – she also has a very personal connection with the label.

‘I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender,’ says Poppy.

‘My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.’

Poppy is brimming with ideas for her role as Jo Malone London Girl and here at StyleNest we’re excited to see what this dream partnership brings.

Visit www.jomalone.co.uk