With thought’s turning to summer holidays now is the time to get organised and think ahead to your child’s swimwear.

We all know the importance of keeping the kids protected from the sun’s rays but let’s be honest some of the UV protective swimwear can be a little on the dull side. That definitely cannot be said of Sand Dollar Swim a new kid’s luxury UV sun protection brand launched by ex-model and fashion designer Maureen Dolan.

The brand is not only passionate about protecting your little one’s skin but also about fashionable design and comfort and they want children to be excited about putting on their protective gear before hitting the beach.

The designs are fun and vibrant (to keep both parents and kids happy) and are made from the best quality Italian UV fabrics. Their debut collection offers rash vests, shorts, one piece suits, bikini bottoms and hats. The colours are vivid with great design details such as sparkles, rooching and frills. All the pieces are in a breathable SP 50+ fabric, fast drying and machine washable and cater for children from 0-12 years.

Check out the full collection at www.sanddollarswim.com