London-based children’s brand Ruff and Huddle is launching their debut AW13 collection at Selfridges UK.
Adding an urban edge to childrenswear Ruff and Huddle is the children’s brand for mini hipsters and budding skateboarders. Infusing a relaxed style that is effortlessly cool with graphic and bold designs we can’t wait to see the collection in its entirety at Selfridges. And we’re sure you won’t be able to wait too.
And there is plenty to look forward to. Aside from wardrobe essentials, like the printed tees, baseball tops and the requisite beanies, you can expect the debut collection to feature collaborations with Fashion and Print Designer Zakee Shariff and Tattooist Josh Sutterby. We are particularly fans of the ZS x RH Varsity Jacket. Part of the Zakee Shariff collaboration this quirky take on the traditional varsity is certainly one to add to the shopping basket for the mini leaders of the pack. With a stitched lion motif at the back and a “ROAR” applique at the front, your little one will be earning some serious street cred with this wardrobe addition.
Youngsters will be more than starry-eyed once they get a look at the Starry Crew available in Burgandy. Another cool and quirky result of the Zakee collaboration this heavy weight fleece will not only keep your mini Macklemore warm but will also ensure he fits right in at the local skate park.
Designed for young boys between the ages of 2 and 11 years, Ruff and Huddle is the one-stop shop for trendy tees, quirky bombers and urban beanies. Created by fellow parents James Suckling and Lucy Brice you can rest assured that the streetwear collection earns the parent seal of approval as well as kudos from your little one’s peers. Young, playful and contemporary, Ruff & Huddle have a long future ahead.
See you at Selfridges.
Ruff and Huddle’s debut AW13 collection are available in store at Selfridges.