James Jeans launches innovative new denim with an expert fit.

The quest for the perfect pair of jeans is no longer futile, thanks to James Jeans new couture range.

Founded by husband and wife team James Sway and Seun Lim, James Jeans has produced fabulous luxury denim since 2004. Their premium-cured jeans are beautifully made and the fit is so good they feel as if specifically made just for you. James jeans are the ultimate in luxury denim specialists, already having a huge celebrity fanbase including Jessica Alba, Cameron Diaz, Amanda Seyfried and Rachel Bilson. Whilst they cannot guarantee the trim, shapely limbs of these A-list beauties, they have now devised a Couture collection specifically targeted to create the perfect fit.

The new James Jeans Couture collection specialize in producing luxury denim that slims, lengthens and lifts for the most figure flattering style. The Couture collection aims to flatter and enhance every woman’s shape. New innovations in pattern manipulation, fabric technology and completely new material combinations have allowed James Jeans to recreate classic styles that are perfectly tailored for a woman’s body. The range comprises of skinny, straight and boot cut jeans in a range of colours and washes.

For those wishing for the legs of Gisele, special design techniques have been employed, such as trimming the inner thigh pattern, help to slim and lengthen the appearance of the legs. Those who crave a slimming look are in luck as James Jeans have added a strategically placed contoured waistband, which sits against your waist to create a flattering shape and smooth the stomach, meaning absolutely no overhang. Of course, the quest to flatter your behind has not gone unnoticed and special back pockets have been added to the jeans designs to smooth and lift the bottom. Pockets have been custom tailored for each jean size and belt loops have also been specially placed in the Couture Collection, where attention to detail is key.

Prices start from £215. Visit Jamesjeans.co.uk for further information.

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