London womenswear label L.2.Mae launch ecommerce site.
It’s a tough world out there for upcoming, independent fashion labels, so we’re always on the look out for new ones to support and shout about. Our latest find is L.2.Mae, a London based womenswear brand, who having only launched a year ago are going from strength to strength. With everything from glamorous evening gowns to versatile leather jackets; the brand headed up by fashion designer Debbie Huntley, offers a complete capsule wardrobe for the modern woman. They’ve recently launched their ecommerce site too, which not only allows customers to shop but they can be inspired by the site’s image rich blog and view past and upcoming collections.
Now in their second season, L.2.Mae focus on simple, elegant pieces that steer clear of the season’s trends, and instead work to create a wearable yet stylish wardrobe. These are pieces that will have a place in your wardrobe season after season, and work hard to filter into your old favourites, as well as work with any newcomers.
As a British brand, they are dedicated to designing and creating all their garments here in UK using the finest quality fabrics and craftsmanship. This is clearly represented through their collections, which can be purchased online at l2mae.com
Standouts of the collection have to be the L.2.Mae leather pieces, from sharp shift dresses to cute, cropped biker jackets. Add a tough luxe edge to your working wardrobe with the stunning Ava Dress. In butter soft Nappa leather it’ll elevate a simple shift dress in to fashion forward territory without having to subscribe to any faddy trends that’ll be a distant memory after just one season. Layer over a crisp white shirt and add a bold envelope clutch and killer heels.
For daywear, we’re loving the selection of leather and suede jackets from L.2.Mae’s SS12 collection. Whether you’re after a cropped style to wear over a cocktail dress or evening gown, or a tailored style to dress up simple jeans and a Breton, L.2.Mae is a great place to start.
To celebrate the launch of L.2.Mae’s ecommerce site we’ve partnered the brand to run an exclusive competition. Simply click here to enter and you could be the lucky winner of a gorgeous 100% Suede Davies Jacket worth £265.
For more exclusive fashion, beauty and travel competitions click here.