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It’s hard to follow beauty trends nowadays, isn’t it? Unfortunately, social media has dictated a large degree of this fast-moving trend-based industry-by-any-other-name, resulting in an outsized influence of cosmetic procedures and surgical interventions over actionable, daily-routine activations that accentuate features you already have.
It’s a shame we’re here, and it’s a shame that so many have bought into the idea that lip filler is more than an extravagance. But there’s good news – and that’s that you and I aren’t alone. There is, indeed, a counter-swelling (no pun intended) of sustainability-focused product love – with ingredient transparency and product multifunctionality key conditions. If you’re feeling a bit stuck in a sea of scary surgicals, here you’ll find some essential categories of beauty products worth investing in right now, from wellness-driven skincare to daily makeup staples.
Clean & Sustainable Skincare Essentials
As already briefly touched upon, sustainability is a core expectation for many today – on a wider sense, and also specifically with respect to skincare. It is for this reason that many brands are working their way towards eco-friendliness, whether by shifting toward eco-conscious formulations, utilising refillable or recyclable packaging, or simply reducing waste involved in the manufacturing process. All this exists under the umbrella of a still-nascent “clean beauty” movement.
Inside-Out Beauty: Supplements & Nutricosmetics
As far as actual aesthetics grows, it should come as no surprise that there has been a countercultural push against the invasive and active procedures that serve to alter, distort and otherwise transform.
One corridor of this push is the growing “beauty from within” trend, which sees more make-up addicts turning to supplements that support the skin, hair and nails – with a view to bolstering the natural and beautiful aspects they already possess. Through this movement, products like a dedicated hair growth serum are dominating shopping lists, alongside collagen powders and other hair-nutrient supplements that can boost long-term beauty in complementary ways to topical routines.
Makeup Staples That Do More
Another fundamental movement in modern makeup is that of multifunctionality. This goes back to eco-consciousness, where overconsumption (and the overflowing makeup bags that result) is an outsized and unwelcome presence in modern consumer practice. Modern makeup, then, is better as a multifunctional force; anything that multitasks is a powerful asset to your dresser, whether a moisturising foundation, a refillable palette, or a versatile glow kit that elevate your look without excess.
There’s always some rhyme and reason to new trends in makeup, and this year’s have been arguably more predictable than most. In a word where both cost and ecology concerns loom large – alongside a troubling ‘mainstreamification’ of look-altering procedures –, natural, multifunctional products done well win out.