Eco-conscious, ethical, sustainable … consumers have never been more aware of the concerns around what they buy, use, wear and eat. Indeed, that’s probably one of the contributing factors behind the popularity of Veganuary, which in 2019 clocked a record number of 250,000 participants.

The month-long challenge tends to focus primarily on food and recipes, encouraging people to try a plant-based diet – but if you or any of your friends are planning to take part in 2020, then how about switching up your beauty and bathing regime to reflect vegan principles too?

Lucy Bee’s collection of natural soaps is not only vegan, but also COSMOS Organic and Cruelty Free and have been named as the most ethical soaps in the UK by the Ethical Consumer Guide. Available in four different varieties, they’re pleasingly weighty to hold, with packaging that’s entirely worthy of a bathroom #shelfie.

There’s more to the packaging than good looks, however: the cardboard carton is FSC recyclable, compostable and biodegradable and even the inner sleeve is recyclable PP plastic – although trials on a new biodegradable flow wrap have just been completed, and these will be used on future products.

Choose from enlivening Lemon, Tangerine & Cinnamon, invigorating Spearmint, Basil & Clove, calming Ylang Ylang, Jasmine and Cedarwood or a fragrance-free variety, which is made from Extra Virgin Fair Trade Organic Raw Coconut Oil and contains absolutely no Palm Oil. Priced from £6 to £8, Lucy Bee products would make fabulous stocking fillers or Secret Santas this Christmas, even if the recipient doesn’t have a Vegan start to the new year planned!

The soaps are available from Lucy Bee’s online shop, as well as a host of other products dedicated to cleaning up your  beauty act.