Yesterday saw the launch of the new website for luxury British babywear label Bonnie Baby. Just in time for Christmas shopping…

Founded in 2005 by fashion designer Tracey Samuel, Bonnie Baby is fast winning itself a host of celebrity mummy followers including Sarah Jessica Parker, Claudia Schiffer and Jules Oliver. Gwyneth Paltrow reportedly snapped up the whole collection and commented, “ I fell in love with the quality and softness”.

While cashmere and knits are still the mainstay of Bonnie Baby, the collection has now expanded to include cottons, silks and jersey basics – all designed with a sense of innocence and childlike fun which is at the heart of everything Bonnie Baby do.

The aim of the site is to make life a little easier for mums and also make online shopping as enjoyable as possible. The site is beautifully designed, easy to use and is most importantly helpful. Whilst exploring the collection you can also get some top style tips, check out the lookbook for inspiration and catch up on all things Bonnie Baby with their new blog.

Tracey Samuel, who is the former head of knitwear for Sonia Rykiel tells us:

“We are really excited about the launch of our new website. We needed a new site that reflected the growth of the label and allowed us show the breadth of our collections – which now incorporate designs for children as well as babies.”

Bonnie Baby’s collection of luxury machine washable cashmere, a hit amongst busy mothers, recently enabled them to receive a Designer Baby Fashion award from Junior Magazine. This signature knitwear collection has now expanded into a range of super soft jersey items, blankets, shawls and more.

We are big fans of their beautifully presented boxed baby gift sets –perfect for Christmas.

Check out the new site at www.bonniebaby.co.uk. The collection is also available from Selfridges, Harvey Nichols and online at and www.alexandalex.com/bonniebaby .