Rupert Sanderson celebrated an impressive 10 years in the business yesterday. To mark the occasion the British shoe designer unveiled a stunning anniversary collection in one of Selfridge’s window displays.
Created in association with Thehousewith, The Anniversary Collection window displays Rupert’s 10/10 Collection – a retrospective of 10 stunning shoe designs, one to celebrate each year the brand has been in business. With a colour palette of icy silvers and cool blues, the exhibit showcases the 10/10 Collection perfectly and is the perfect window-shop stop to have a look at this Christmas. “Based on our distinctive shoe-wheel graphic, the window displays my 10/10 collection in a graphic and arresting way, whilst keeping with Selfridges white winter wonderland theme,” says the designer.
The 10/10 Collection itself reflects the personality of the brand to a T, with some of Rupert’s iconic shoes of the last 10 years making an appearance. From the quirky cut-out ‘Estelle’ to the classic lace up ‘Jupiter’ – each of the 10 has been redesigned in a dusky, sci-fi silver. Both the collection and the exhibit remind us of what a prominent British brand Rupert Sanderson has become in the last decade.