Launched only this week, Keungzai offers maternity wear to the fashion forward mum-to-be.
Pregnancy can be a daunting time when it comes to fashion, especially for first time mums coming into the unknown world of maternity wear. With your body changing shape and the thought of your life changing shape too, expectant mums sometimes feel overwhelmed with what styles are on offer and loose track of where their own fashion tastes. This week however, StyleNest are pleased to announce that new online luxury boutique, Keungzai opens its doors to a wealth of stylish maternity wear from well known brands like Cake Lingerie and Peaks of London, as well as pieces from Keungzai’s own label.
Created by Michelle Lee, Keungzai was inspired by Michelle’s personal (and often futile) search to find stylish maternity clothes. Like many women, Michelle dreaded the thought of trailing the busy British high street with bump in tow and queasy morning sickness and so Keungzai was born – allowing fashion forward mums the chance to browse and shop from the comfort of their own home.
The focus of the brand is to create comfortable and wearable pieces without substituting in the style stakes. Quality fabrics are used to drape the body, show off those precious bumps and support your blossoming shape. Unique prints that encourage individual style will take expectant ladies from workwear to an evening out in an instant, will soft jersey basics will become the core of your wardrobe must-haves for the next nine months.
Keungzai’s latest collection has plenty of star pieces that will satisfy your internet shopping needs and StyleNest particularly loves The Shirt (£95). A masculine inspired oversized shirt in a modern monochrome print is the perfect day piece to wear over leggings with classic brogues or Converse and thanks to a practical pleat detail running through the front the shirt will grow with your bump.
Pregnancy shouldn’t mean you can’t dress glamourously, you just need to tailor your style to show of certain parts, whilst covering and supporting others. The Sumptuously Soft Drape Back Dress is a must if you’ve got a big event to go to. In rich merlot, the soft jersey draping will support your bump whilst show off just the right amount of back so you feel as sexy as you did pre-pregnancy.
If you’re a expectant mum for the first time or done it many a time before, Keungzai really is the one-sto-shop for all your maternity fashion needs. From chic dresses to must-have tees, you may well be searching for stylish maternity wear but sometimes we’d much rather do it wearing comfy jogging bottoms on the sofa.