KARL LAGERFELD PARTNERS WITH NET-A-PORTER TO LAUNCH NEW LINE ‘KARL’
We were so excited to learn of the partnership between leading luxury etailer, NET-A-PORTER and fashion designer extraordinaire Karl Lagerfeld.
Launching in January 2012, NET-A-PORTER will be offering over 70 different pieces from the collection including biker jackets, classic pants, sweatshirts, skirts, shirts, dresses and T-shirts, all channeling Lagerfeld’s distinct aesthetic. Prices will range from £50 to £390.
Natalie Massenet, NET-A-PORTER’s Founder and Executive Chairman commented, “We are thrilled and proud to be the exclusive partner for the launch of ‘KARL’. From the moment we saw the collection we were hooked and we can’t wait to introduce this to a global fashion consumer for whom Karl Lagerfeld is an icon in his own right. The collection will speak to every woman who wants a bit of the inimitable fabulous street-chic that Karl Lagerfeld is known for. And given Karl’s fascination with all things modern, this will be a 21st Century launch – globally available, in-season for instant gratification and harnessing the power of the digital media and social commerce. It’s truly an honor for us to collaborate with Karl and his team.”
Mr Lagerfeld said of the partnership: “We are working on a lot of amazing ideas which are all about making luxury affordable and accessible. I’m very excited about bringing this vision to life with this brand”
Although the launch seems a long way away, you can register for updates at net-a-porter.com/karl. Roll on January 2012 we say!