The countdown has begun for the much-anticipated launch of Joseph’s first online store. October 18th is the set date, where the luxury label, which covers womenswear, bags, footwear, accessories and menswear, will be available at the click of a mouse.
Sure to be as slick and sophisticated as the clothes themselves, Joseph’s e-commerce has been designed by Wednesday – the cream of the crop when it comes to top digital creative agencies.
As well as shopping, the site will also introduce a blog page to showcase the latest news from Joseph, allow viewers to scour the label’s multi-brand partnerships, read interviews with designers and let customers know first-hand about any exclusive insider information.
To ensure customers don’t miss out on new stock and the season’s trends, they will have the opportunity to sign up for Joseph’s monthly ‘Looks’ – a stylish, high-end editorial shot by some of the industry’s top creatives.
Joseph.co.uk will be the brand’s largest store to date stocking everything the stand-alone stores do across womenswear, menswear, accessories and footwear.
Joseph’s AW12 collection is as impressive as ever, touching on some of the season’s biggest trends from military to tartan, dark romance to grown up grunge.
The collection of winter coats is a particular standout, which includes lightweight parkas, structured army inspired trenches, shearling coats and rock chic leather bikers. Animal print, a key look for AW, is heavily featured in the form of a chic Memphis Panthere Fur Coat in a grey and monochrome palette, as well as a masculine long tux, dandified in calf fur leopard.
The collection as a whole is chic, wearable and most certainly includes some investment pieces. From crisp white shirts to statement printed trousers, luxuriously soft mohair sweaters to butter-soft leatherwear and impeccable tailoring – Joseph’s AW collection hits all the right style notes.
Joseph.co.uk will launch 18 October 2012.