Here at StyleNest we’re very excited about the news that Jo Malone will open its first ever flagship store in the capital this autumn
The luxury beauty brand – known for its elegant perfumes, indulgent bath and body products and gorgeous candles – is opening its global premier boutique in the heart of London’s Regent Street, a location very befitting of the quintessentially British company.
Rachel Baker, Vice President General Manager for Jo Malone London, says: ‘We are delighted to be opening on Regent Street.
‘Steeped in British heritage with the perfect synergy of tradition and modernity Regent St perfectly reflects the values and provenance of Jo Malone London.’
The new store will host exciting consumer events as well as providing exclusive services and products so it’s a must-visit for any discerning Jo Malone fan.
Those looking for something individual – perhaps as a gift or just as a special treat for oneself – can enjoy a truly bespoke experience too.
Global General Manager Jean-Guillaume Trottier reveals that the Regent Street destination will be a ‘global brand destination offering unique services, events and limited edition customisation as well as the return of some of our most loved scents housed in an exclusive fragrance library.’
It’s clear that Jo Malone London will fit in perfectly with the luxury ethos of Regent Street. Indeed Katerina Mercury, Asset Manager for The Crown Estate who manage the street on behalf of the Regent Street Partnership, believes the boutique brings the ‘quality, heritage, style and success’ that epitomises the area.
Jo Malone of course has its roots in London and prides itself on collaborating with the city’s leading creative talents and revered master perfumers, but customers not based near the capital needn’t miss out.
New boutiques are set to open across the country, with stores arriving in destinations such as Cheltenham, Bluewater and St Andrews, meaning Jo Malone London will be available in 57 doors throughout the UK.
Jo Malone London’s Regent Street flagship store will open in autumn 2015.