A New Chapter Begins For The Formula That Will Never Fail

The word foundation is so fittingly named, everything that’s formed in life starts with a good one and this even applies to our makeup routines. Foundation provides the base for all great faces of makeup and as part of a selfie-obsessed generation, it’s essential we’re always flaunting selfie ready skin.

In celebration of its 20 years, the iconic long-wearing Lancôme formula, Teint Idole Ultra 24 hours embraces a transformation to Teinte Idole Ultra Wear. Renowned for its iconic developments over the years, becoming the first to guarantee long-lasting perfection for up to 14 hours, then 18 and now up to 24 hours, it’s easier than ever to recreate a radiant and velvety complexion that can be customised for each moment of the day without the need for touch ups.

Pursuing its quest for perfection, the high coverage formula is broadening its palette of shades to now offer 40 tones ranging from lightest to darkest, making it simpler to find the right shade for you. Teint Idole Ultra Wear has also undergone a new look with a chic new bottle that bears a black lacquered top with a golden rose seal and crystalline appearance body, accurately revealing the vast variety of shades.

Teint Idole Ultra Wear retails at £31.50 and is available from the 22nd February nationwide and at www.lancome.co.uk. You can find your shade at www.lancome.co.uk/myshademypower

Teint Idole Ultra Wear is a confidence booster and by becoming a best friend, it will allow all women to express every part of who they are, so are you ready to live life to the fullest with long lasting perfection?

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