When it comes to attractive but functional fitnesswear, Sweaty Betty has been leading the way for years with its ‘style + performance’ ethos.
Now the much-loved brand is drawing on its British roots to make an exciting fashion statement through its new London Edit collection. The multi-sport capsule range infuses each exclusive piece with a distinctive London DNA, with designs featuring strong geometric lines and daring mesh panels to symbolise the city’s skyline.
The 9-piece collection will be limited to only 100 items available in each design, meaning keen Sweaty Betty fans can own a unique part of the label’s history as well as sporting something truly individual.
Whether it’s yoga or high-intensity training, the London Edit caters for all modern women who want to fit wellbeing into everyday life. Create energy with bold mash-up patterns in primary colours or maintain a sense of calm for those lower impact strengthening sessions with white hues or simple black pieces.
The iconic range is also perfect to make your own. Why not team a minimalist ensemble with colour pop accents? It’s all about celebrating the eccentric London girl who dares to be unique and isn’t afraid to defy convention – and we can totally get on board with that.
Given that this avant-garde collection teams a love of fashion with a passion for fitness, south London born Betty Adewole is the perfect choice to model the London Edit. Betty has an athletic background and was actually training for the London 2012 Olympics when she was scouted.
As if that wasn’t enough, an exciting addition to the range is a bespoke printed watch strap Sweaty Betty has created in collaboration with TomTom. With swim, cycle and run technology as well as a built-in heart rate monitor that transmits direct to your phone or PC, this is the ultimate fitness accessory that will seriously elevate your workouts.
We can’t wait to snap up these one-off pieces when the London Edit launches on 10th September 2015.