Nursery retailer Mamas & Papas reveals research which confirms that new parents are feeling the financial strains of the recession.

Young parents are having to delve into their savings, take out loans or even borrow from their families in order to pay baby essentials.

With one in three new parents worried about financial issues and saving for their children’s future, the pressure if starting a family is mounting.

To help with this strain, high street home to families, Mamas & Papas have launched ‘Baby Basics’. Get prepared for that most special moment in your life without the burden of financial strains with the Baby Basics offering 21 handpicked items totalling to £717 designed to give parents everything they could possibly need for a new-born. For the same price of one pushchair, the Baby Basics includes handpicked items such as the Luna pushchair, car seat, cot, bedding, clothes, steriliser and feeding equipment.

From moving essentials such as the Aton car seat, Luna pram and pushchair and bedtime hugs and changing mat as well as bubble bouncer and sleeping essentials such as Bibi Cot, Basic Foam Mattress, 2 Cot/Bed Fitted, Cellular Cot/Bed Blanket Cream, Motorola Digital Baby Monitor and Bedtime Hugs Deampod. As well as feeding must-haves such as Tommee Tippee, Muslin Squares and 3 Packs of bibs and feeding. For all your little one’s clothing essentials, the Baby Basics offers a 3 pack all in one, 5 pack essential socks, 2 pack mitts, 2 pack hats, knitted cardigan, velour spot pramsuit, 5 sleeveless bodysuit and fur booties.

With 40% of new parents having to use their savings to cover daily essentials, the Baby Basics is an economic and sensible way to help prepare for your little one. Olivia Robinson, Creative and Brand Director of Mamas & Papas and youngest daughter of David and Luisa (founders of Mamas & Papas) said: “As parents we understand that Mums and Dads worry about what they need to buy for their new baby and how much it’s going to cost. We recognise that for many parents this is a real challenge, so have used our experience to create the Mamas & Papas Baby Basics list.  Parents can be assured that when they purchase the products on the list they are getting everything they need without breaking the bank!”

Available online and throughout Mamas & Papas stores, the Baby Basics list will help parents prepare without having to ask for help.

For more information visit www.mamasandpapas.com.

Click here to see StyleNest’s exclusive interview with Olivia and Amanda from Mamas & Papas.