Julien Macdonald Launches Kids Collection With Mothercare
International fashion designer Julien Macdonald made a surprise announcement at his London Fashion Week show at the weekend- a venture into the kidswear arena.
Known for his slashed-to-the-thigh red-carpet glamour- dressing stars from Kylie Minogue, Cheryl Cole, Heidi Klum and Kim Kardashian, it may seem an unlikely collaboration with the high street chain. Called Smile, because “that’s the first thing people do when they look at children”, the collection sits alongside Mothercare’s other designer collections by Jools Oliver and Myleene Klass.
Designed for newborns and babies up to the age of two, the collection features practical yet unique designs for day-to-day wear as well as special occasions. Julien comments, “I have such a passion for the design of children’s clothes so to collaborate with Mothercare is very exciting. My fabulous designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters to make children smile. The collection features classic new-born pieces, sprinkled with unique touches and playful attention to detail. The entire Smile collection has been lovingly put together for Mothercare’s customers.”
For the boys, casual, bright, jersey pieces in all over prints sit alongside a cheeky tiger motif, and include playful details such as 3D tiger ears, textured paw prints and tails on the reverse of selected pieces.
And for little girls, shades of pastel and bubble gum pink are mixed with a baby-friendly leopard print. Animated prints of Honey, a character based on Julien’s very own god-daughter, and her furry friends decorate baby grows, bodysuits and top and legging sets.
Then there is an eight piece limited edition occasion wear collection featuring a blush pink dress with tutu netting and an intricate silver embroidered floral pattern. For little boys there is a fashion forward faux leather trim blazer, t-shirt and trouser set featuring a 3D bowtie with eyes and a sassy slogan saying, “This is what dapper looks like”.
The collection will be available in 70 of Mothercare’s stores from April 20th, with prices ranging from £10 up to £50.