The Baby Carrier We is the latest in a long line of brilliant BabyBjörn parenting products. A company that has been established for over fifty years, the family-owned Swedish brand are known for putting the needs of parents first. Famous for their baby carriers, BabyBjörn were the main pioneers of baby-wearing way back in the 60s. With the Baby Carrier We, a new generation is born, charting the brand’s evolution and latest design innovations.
Suitable from birth up to three years old, the We allows parents to carry baby on their front during the first stages of infancy. Once little ones reach the first year milestone, they can be carried on the back, a simple adaption made with one swift movement. Jakob Wikner, Head of Product Development at BabyBjörn, says, “All our baby carriers have been designed to create closeness between newborns and their parents, and that is something we will never compromise on.”
The Baby Carrier We was made following hundreds of interviews with test families in several countries, identifying the specific needs of modern families. A stunning design, the We is an ergonomic baby carrier with extra comfy adjustable padded shoulder straps and waist belt. Complete with three front and back carrying positions, it provides support for the child’s head, back and hips.
Joining the Baby Carrier We in BabyBjörn’s latest line of launches is their Dots collection, a limited edition range designed by the brand’s Assistant Director Karin Hoxter. A chic theme introduced exclusively for BabyBjörn best sellers, the Dots pattern makes its debut on the Baby Carrier We, Baby Carrier One and Bouncer Balance Soft. The Dots design brings BabyBjörn bang up to date, creating a much coveted buy for all little cutie pies.
The Baby Carrier We RRP: £84.99. Available in stores from October 2014.