aden + anais are the market leaders when it comes to modern babycare. Launched back in 2006, the Australian brand received the royal stamp approval when Prince George was seen leaving hospital swaddled in one of their blankets.
Next month they launch a new product- pure Australian Merino wool muslin.
Teaming up with The WoolmarkCompany to combine their award-winning muslin weave with Merino wool- the result is a deluxe Merino muslin fabric – the ultimate in softness and breathability for baby.
“Over the years, we’ve grown to be recognised as the true innovators of muslin in the marketplace and we wanted to explore other fibres that would work with our signature muslin weave,” says aden + anais co-founder and CEO, Raegan Moya-Jones. “Merino wool just seemed like the perfect fit – it’s natural, breathable, and one of the loveliest fabrics I’ve ever felt.”
The collection features a swaddling blanket, sleeping bag, a dream blanket™ and a security blanket with each product available in three distinctive ombre patterns. It comes packaged in a keepsake box with a picture frame built into the lid to house your favourite baby photos.
Prices start from £75 available at retailers that carry aden + anais products and at www.adenandanais.co.uk