post-ffRe-Working The Camouflage Trend For The Hip Dog Squad

Two of East London’s finest pet style pack leaders have joined forces to bring the hip dog squad the camouflage trend, re-worked with a contemporary twist. With the new FETCH & FOLLOW + LEAD THE WALK, it’s all about being on the camo fashion radar when it comes to this season’s must-have petwear.

The five-strong collection is the first co-branded designs from online fashion destination for dogs, Leadthewalk.com. This limited edition capsule range includes a Waterproof Dog Coat, Dog Bandana, Two Tone Leather Dog Collar and two Leather Leads, all following a palate and print synonymous with camouflage. However, knowing that a cool pup has to stand out not blend in – all items feature a contrasting bright orange, carried through the range with a pop up collar, pom pom, detachable leather loops, and swishy leather tassel.

Practical as they are stylish, the range is capable of maintaining their looks no matter what your dog or the weather throws at it. The coat features a waterproof camo fabric print outer, grey fleece lining and belly strap to keep the elements out and the warmth in. This all-weather dog coat is finished with two reinforced lead holes, one for the collar and one for the harness, and is available to fit XS through to large pups with a wide fit option for Bulldogs and Pugs. The heavy-duty collars and leads are made from sturdy leather and tough brass hardware so you walk at ease on dog walks.

Founder of Leadthewalk.com, Serena Everton says: “We’ve been long-time fans of our East London neighbours Fetch & Follow so we’re thrilled to have launched our first collaboration with them, bringing our contemporary twist to their already amazing styles. We make it our mission to offer style conscious dog owners, petwear and accessories that will set their dog apart from the pack.”

The Fetch & Follows team, Taneale and Genesta, add: “We have really enjoyed the opportunity to collaborate with such a great brand as Lead The Walk. We have been able to take our classic signature designs and mix them with the unique style, which Lead the Walk are known for, to create something really fun and special.”

The FETCH & FOLLOW + LEAD THE WALK AW16 COLLABORATION includes the Waterproof Dog Coat Camo (£50), Two Tone Leather Dog Collar in Grey (£30), Leather Lead with Tassel in Grey (£35), Leather Lead with Tassel in Green (£35) and Camo Dog Bandana with Pom Pom (£12). Shop the new drop now exclusively at Leadthewalk.com and share your pack leader’s look @LeadTheWalk on Facebook, Instagram and Twitter #leadthewalk.


LEADTHEWALK.COM is the go-to petwear and accessories site for hip hounds and their style-conscious owners. Lead The Walk curates a selection of the very best accessories from across the glove based on trend, quality innovation and fun, as well as specialist fits. See more at Leadthewalk.com

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