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Find out cool packaging ideas that would help sell your products. Discover important factors that would make your packaging fun and exciting

4 creative packaging ideas for your products

Selling goods or services is like telling a story, and your packing is the opening chapter or pilot in a series. If you don’t get it right, it would be difficult to get people to listen to your story or, in this case, purchase your goods or services. However, there are some secrets to product packaging that ensures you beat the competition to the sale. These secrets will be shared in this post. 

But what is creative packaging, and why do you need it?

Why is creative packaging, and why do you need it?

Creative packaging is exactly as it sounds, finding a way to present your products in a way that screams ‘CHOOSE ME’ to your potential customers. It is much easier said than done, as it involves several logistics and feasibility studies, often why it is best to get the opinion of professionals like Pirate Packaging. Professionals draw from their wealth of experience to advise how best to present your product and how you can leave a lasting, good impression on your customers. 

Done with the what and now to the why. You need creative packaging because the chances are that you are not the first person in your line of business. Be it fashion or the food industry, you want customers to see you are not an option but THE OPTION. 

Factors to consider when choosing product packaging

You can not decide your product branding in a vacuum. You need to consider factors that would give you a better understanding and more info on packaging your products. 

They are:

Your Target Audience

If your packaging is creative but does not appeal to your target, then you should get used to seeing your products on shelves and your warehouse filled to the brim. But, first, you need to carry out market research to see what excites or gets your audience talking and then use this information to formulate a marketing/branding plan. 

Your Product

The same packaging can not work for different products even if the same audience patronizes them. How we feel about various products are the same, and our reaction to the packaging would follow the same trend. How a perishable item would be packaged is different from the packaging of a luxury item. 

4 Bespoke Packaging Ideas

The following are four exciting packaging inspirations to get your ideas going and your juices flowing. 

Fun Packaging

Most people believe that fun packaging is only right for kids, and they can not be any more wrong. Children and adults alike like to have fun, and fun packaging is sure to pique their interest. You can experiment with colours and shapes or more subtle designs that allow adults to tap into their childish side. 

Create an unboxing experience

If you have ever seen an unboxing video on youtube, you would understand the excitement and rush people feel when unboxing items. Even when they know what’s inside, they still expect and anticipate the unboxing event. Adding the unboxing experience to your packaging is certain to give an edge over competitor brands. 

Be planet friendly

Everybody is getting to terms with the fact that the onus is on us to make our blue planet green. As a result, people are beginning to take conscious, intentional steps towards reducing their carbon footprint. You can endear yourself to your customers while contributing your quota to cleaner earth using eco-friendly packaging. The most common way is using recycled materials to produce your packaging and, in turn, making it recyclable. 

Themed packaging

If you are working with a fat budget and want to go all the way with your packaging, you can have your product packaging themed. For example, add a touch of red during Christmas or spiders and skeletons during Halloween. Doing this would show your attention to detail which customers would appreciate. 

Get working

Now you know all you need to package your products properly, you have the arsenal to create a package that matches the quality of your product. But it does not end at the packaging; there are more things to do to brand and sell your products effectively. So, get working.