The Ivy’s takeover of neighbourhood dining continues with an outpost coming to Kensington this December, promising an oasis for weary shoppers and an elegant new hangout for the W8 ladies-who-lunch crowd.

Over the past year or so Le Caprice Group has pulled out all the stops to lift up their bootstraps and reclaim their position on the throne of high-end brasserie-style dining. Le Caprice Group, along with their main rivals Cobin & King, occupy a space in the London restaurant scene that tows the line between casual comfort and luxurious exclusivity. Neither group appears to clamour for Michelin stars or haute cuisine, instead their offering to the realm of luxury is in a mastery of the classics – creating wickedly indulgent plates of the kind of food we’ve loved since childhood.

The formula is working out well, with The Ivy Kensington Brasserie being added to an ever growing roster of restaurants that bear the iconic original’s name; The Ivy Chelsea Garden, The Ivy Market Grill, and The Ivy Café in Marylebone. The Kensington branch will offer the same all-day dining concept, and a menu full of favourites with an Ivy twist such as avocado and spinach Eggs Benedict, buttermilk pancakes with bacon and maple syrup, lobster with thick cut chips, and brioche crumbed chicken Milanese. Puddings feature the famed chocolate bombe with ice cream and caramel sauce, and a Lemon Meringue Alaska – meringue baked with lemon ice cream and curd.

Martin Brudnizki Design Studio have again been called in to do the interior, where they used a colour palette of green and metallic tones, including a pewter bar where guests can sample the exclusive new cocktail menu. The restaurant is located right in the middle of Kensington high street which will no doubt ensure a buzzy atmosphere, especially when considering that the area is a bit of a desert when it comes to choice places to eat.

I’m a fan of The Ivy Chelsea Garden, I think it’s added something to the Kings Road that was distinctly lacking, and I’ve no doubt Kensington Brasserie will do the same again.