Dad Fashion- Normcore

Some say boring, we say classic – the trend for “Dad Fashion” has never been more popular. Follow our guide on how to get the look (Birkenstocks optional).

There is much energy expended in menswear at the moment about the new phenomenon of normcore; high fashionistas dressing like middle aged gents from the American midwest.

In the self-cannibalising and post-modern world of fashion this will inevitably run its course. However, at its root are some classic, functional wardrobe staples which we’ll still be wearing when normcore departs, just as we were before it arrived- Dad fashion at its very best.

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