Some say boring, we say classic – the trend for “Dad Fashion” has never been more popular. Follow our guide on how to get the look (Birkenstocks optional).
There is much energy expended in menswear at the moment about the new phenomenon of normcore; high fashionistas dressing like middle aged gents from the American midwest.
In the self-cannibalising and post-modern world of fashion this will inevitably run its course. However, at its root are some classic, functional wardrobe staples which we’ll still be wearing when normcore departs, just as we were before it arrived- Dad fashion at its very best.
Birkenstock Boston
Apparently ‘in’ at the moment, but I have been troubling the Birki clog in a number of styles for years, and with good reason – as with all Birkenstocks they’re incredibly well-made, comfortable and, imho, brilliant in a wrong but very, very right manner.
Dockers Alpha Khaki
There’s a good reason that an absurd amount of American gents own Dockers. As with all else here, they’re classic, well-made and eminently functional. The alpha slim offers a more fitted, contemporary shape which works well in the minefield of smart-casual. Available in a dizzying array of colours and patterns, although dad style would err towards the more muted tones.
Champion Reverse Weave Sweatshirt
Again, a slice of classic American style. You can never go wrong with a well made, comfortable sweatshirt, and they don’t come better than the iconic Champion reverse weave; now re-released.
Patagonia Down Sweater
Rugged, eminently functional, sustainable classics that still cut the mustard away from the great outdoors. Water repellent, warm and super lightweight doesn’t have to mean garish, neon wrongness.
New Balance 999 Elite Edition Barbershop Pack
New balance is arguably the Daddy of the Dad fashion look. Ignore Ryan Gosling in Crazy, Stupid, Love when he berates NB. They may be rocked by billionaires, but worn correctly they are an effortless, functional classic – perfect Dad fashion.
Ebbets Field Flannels Cap
The baseball cap has developed a degree of ubiquity across the globe. Choose a classic, simple design for longevity and understated style. Inspired by non Major League baseball teams of history, available fitted or adjustable, and made with a genuine passion for heritage, you won’t look like a teenager in one of these.
