It is abundantly clear for everyone (save, apparently, for a percentage of the inhabitants for Newcastle) that a strong winter jacket game is imperative.

Step forward the excellent Haglöfs.

A Swedish company set up more than a century ago, they continue to innovate, translating a real passion for the outdoors and supreme functionality with great, timeless design.

Lightweight, windproof and water resistant, the Essen III is packed to the hood with all the tech you’d expect from a top brand, and packs away to a tiny size when not keeping you toasty warm and insulated.

With clean lines and supreme functionality, the Haglöfs Essen III is as at home in the wilds as it is cutting about the city, ensuring you look as good as you feel warm this winter.

Haglöfs Essen III Down Hooded Jacket, £197.99

For all manner of excellent running, outdoor and sporting kit, including some cracking Black Friday deals this week, head to www.sportsshoes.com