There may be some of you who think that trying to keep your footwear clean and fresh is an exercise in futility; that the demands of day-to-day life will inevitably show when you look footward.

Crep Protect are on a mission to prove you the you need not have such a defeatist attitude, while there are some who would view you as appalling monsters for not being suitably obsessed about your trainers. 

I myself wrote a few years back that I had largely retired from buying trainers as if it was a badge of pride; I was an idiot. While I wouldn’t advocate being overly shallow and obsessive about matters, if you have the bug there are few things of beauty as rewarding as a exceptionally designed, well-crafted box-fresh trainer. 

For this Covetable I have focused on their Ultimate Cleaning Wipes; in large part as I have tried them and they are tremendous when you need to freshen on the hoof (as it were). Outwith the lovely tin they come in, I carry one in my each of my regular bags now, more for reassurance than anything else.

I have also been mightily impressed with they Crep Protect Spray , having used it on to protect new shoes from the awfulness of modern life with a combination of nano-technology and voodoo.* In addition the effect of their Cure cleaning kit 9  points to the most miraculous comeback since Lazarus, as evidenced by this video.

That doesn’t mean I’ll either be buying Yeezys or subsequently trashing them to test the potency of the products. However, having Crep Protect make your favourite shoes look better, and last longer seems like great value, common sense and highly Covetable to me.   

Crep Protect Ultimate Cleaning Wipes are priced at £9.99

For all Crep Protect products visit www.crepprotect.bigcartel.com

*I’m pretty sure that the technology is voodoo free.